Ambrosia
Restaurant Brand Identity
A high-end soul food restaurant
inspired by the Harlem Renaissance
Ambrosia is a high-end soul food restaurant. The menu features satisfying flavors and delicious recipes named after pivitol figures in the Harlem Renaissance. Soul food often get’s boxed in as just comfort food. While designing for Ambrosia I wanted to challenge people’s percpective on what a soul food restaurant is, as well as create a restaurant that I could live out my posh fantasies in and have fun creating. In this restaurant you will find music, texture, culture, and liveliness.
Logo Typeface
The logo typeface is widely spaced to reflect Ambrosia’s exclusivity with an expressive style that evokes the feeling of the expressive restaurant. Each letter was altered with a curve and sharper point to reflect the curve of the logo mark trumpet
Logo Mark
The logo mark is a simplified trumpet attached to a captilatized a (the first letter of the restaurant name). It is a nod to the restaurant’s live band and harlem renaissance theme.
